Privacy policy

Privacy Policy

Effective Date: July 22, 2026

At And Then LB (“And Then,” “we,” “our,” or “us”), we believe your privacy deserves the same care and attention as every order we pack. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your personal information when you visit our website, make a purchase, or otherwise interact with us.

By using our website, you agree to the collection and use of information as described in this Privacy Policy.

Information We Collect

We collect information in a few different ways depending on how you interact with our website.

Information You Provide

When you place an order, create an account, subscribe to our email list, contact us, or otherwise interact with our store, you may provide information such as:

• Name
• Email address
• Billing address
• Shipping address
• Phone number
• Payment information
• Order history
• Any information you choose to include when contacting us

Payment information is processed securely by our payment providers. We do not store your complete credit card information on our own servers.

Information We Collect Automatically

Like most online stores, we automatically collect certain information when you visit our website.

This may include:

• IP address
• Browser type
• Device information
• Operating system
• Time zone
• Pages viewed
• Products viewed
• Referring website or search terms
• Dates and times of your visit
• General browsing activity on our site

We use cookies and similar technologies to collect some of this information.

Cookies & Similar Technologies

Cookies are small data files stored on your device that help websites function properly and improve your browsing experience.

We use cookies and similar technologies to:

• Keep your shopping cart active while you browse
• Remember your preferences
• Understand how visitors use our website
• Improve website performance
• Measure the effectiveness of our advertising and marketing
• Help protect against fraud and unauthorized activity

Some third-party services we use, such as Shopify, Google Analytics, Meta, and Klaviyo, may also use cookies or similar technologies.

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how parts of our website function.

How We Use Your Information

We use the information we collect to operate and improve our business, including to:

• Process and fulfill your orders
• Process payments
• Ship purchases
• Provide order confirmations and shipping updates
• Respond to questions and customer service requests
• Detect fraud and protect our business
• Improve our website and shopping experience
• Analyze website traffic and customer trends
• Personalize your shopping experience
• Send marketing emails if you have chosen to receive them
• Comply with legal obligations

We only use your personal information when we have a legitimate business purpose or another lawful basis for doing so.

Email Marketing

If you choose to join our email list, we may occasionally send you:

• New arrivals
• Promotions
• Event announcements
• Product launches
• Styling inspiration
• Other updates from And Then

You may unsubscribe at any time by clicking the “Unsubscribe” link included in any marketing email or by contacting us directly.

Even if you unsubscribe from marketing emails, we may still send transactional emails related to your orders, returns, or account.

Third-Party Services

To operate our business, we work with trusted third-party service providers who perform services on our behalf.

These providers may process certain personal information only as necessary to perform their services.

Our current service providers include:

• Shopify, which powers our online store and securely hosts customer information necessary to process orders.
• Shopify Payments, Shop Pay, and PayPal, which securely process payments.
• Shipping carriers, which deliver your purchases.
• Google Analytics, which helps us understand how visitors use our website.
• Meta (Facebook) Pixel, which helps us measure advertising performance and show more relevant advertisements.
• Klaviyo, which helps us send email marketing communications and better understand customer engagement.

Each of these providers maintains its own privacy practices. We encourage you to review their privacy policies if you would like more information about how they collect and process your data.

How We Share Information

We do not sell your personal information.

We may share personal information with trusted service providers who help us operate our business, process payments, fulfill orders, deliver packages, analyze website performance, or communicate with customers.

We may also disclose information when required by law, to respond to legal requests, protect our legal rights, investigate fraud, or help protect the safety of our customers, employees, or business.

Some information may also be shared through advertising and analytics technologies that help us measure the effectiveness of our marketing campaigns and provide more relevant advertising. Depending on your location and applicable law, you may have choices regarding these activities.

Your Privacy Choices & Rights

Depending on where you live, you may have certain rights regarding your personal information.

If you would like to exercise any of these rights, please contact us using the information at the end of this Privacy Policy.

Subject to applicable law, you may have the right to:

• Request access to the personal information we maintain about you.

• Request that we correct inaccurate personal information.

• Request that we delete personal information we have collected, subject to certain legal exceptions.

• Request information about how we collect, use, and share your personal information.

• Opt out of certain uses of your personal information, including certain advertising-related activities where required by law.

We will not discriminate against you for exercising any privacy rights available to you under applicable law.

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California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional privacy rights.

California residents may request:

• Access to the personal information we have collected about them.

• Correction of inaccurate personal information.

• Deletion of personal information, subject to applicable exceptions.

• Information about the categories of personal information we collect, the purposes for which it is used, and the categories of third parties with whom it is shared.

We do not sell your personal information for money.

Like many online retailers, we use advertising and analytics tools that may share certain information with our service providers to measure advertising performance and provide more relevant marketing. Where required by law, you may have the right to opt out of this type of sharing.

To submit a privacy request, please contact us at info@andthenlb.com.

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International Customers

Our business is located in the United States.

If you access our website or place an order from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our trusted service providers operate.

By using our website, you understand that privacy laws in these countries may differ from those in your home country.

Data Retention

We retain personal information only for as long as necessary to:

• Complete your orders

• Provide customer service

• Maintain business and tax records

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

When information is no longer needed, we will securely delete or anonymize it where reasonably possible.

Data Security

Protecting your information is important to us.

We use trusted service providers and reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of transmitting information over the internet or storing electronic data is completely secure. While we work to protect your information, we cannot guarantee absolute security.

Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child under 13, we will take reasonable steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or the services we use.

Any updates will be posted on this page with a revised Effective Date. Your continued use of our website after changes have been posted constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, we’d be happy to help.

And Then LB

3803 Atlantic Ave

Long Beach, CA 90807

United States

Email: info@andthenlb.com